Rhone Resch, President Solar Energy Industries Association

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I wanted to share some more good news with you. SEIA's Solar Generation public service announcement has been a resounding success, even surpassing our highest expectations. If you haven't seen it, take a look.

As of today, our TV campaign has aired over 72,000 times, reaching 1.2 billion (yes, billion) audience impressions and over $22 million in donated media value. The campaign has given us a return on investment of 87 times our investment cost.

We asked the firm that tracks this data to give us an idea of how the campaign stacks up against others. This is what they told us. A campaign similar in size to ours (even some that featured celebrities) had an average of 8,000 airings with 115-120 million audience impressions. Donated media value averaged about $3.4 million.

Clearly the solar industry's message of job creation and economic growth struck a chord with audiences - we are hitting TEN times the average.